It all started with conspiracy theories as to why Hollywood actors and stars of the 2024 movies, It Ends with Us, Blake Lively and Justin Baldoni, were unable to get along during the shoot of the said movie. “Creative disagreement” was the popular term used for it, but what lay underneath was slander, and an effort to put down the other. Soon, social media was rife with conspiracy theories—some experts reading body language of the two stars—some just pondering on why they were both not seen together during promotions of the movie. It was declared: the two couldn’t stand each other. There was some truth to the fire, as in the past two week, both Lively and Baldoni have filed lawsuits against each other. Lively’s account, where she accuses Baldoni of sexual harassment, was also reported in the New York Times by Megan Twohey (who has reported on the Harvey Weinstein case) with the headline: “We Can Bury Anyone: Inside a Hollywood Smear Machine”. What took centrestage: the use of social media and the Internet to create a narrative (true or not) of the other. 

But how is Bollywood viewing this?