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Too thicc to crumble: Why you can indulge in these new cookies in Mumbai

Sweet, dense, and unapologetic, this new cookie brand redefines the cookie for a generation craving more than sweet

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Double Chocolate Chunk Cookie

Double Chocolate Chunk Cookie

We’ve been following chef Amal Farooque’s work for quite some time now, especially with her brand Sage & Olio, but we recently learnt that her other brand SugarOverDose marks 14 years in the dessert space. So, on its anniversary, Chef Farooque introduced their boldest offshoot yet — THICC.

Positioned as an indulgent, standout line, THICC builds on chef’s established reputation but carves out a distinct identity. With a focus on unapologetically rich flavours (rare, in the times of sugar-free this and gluten-free that) and a more daring aesthetic, this one aims to appeal to a younger, trend-conscious audience while retaining the brand’s core of handmade, quality confections. It’s a strategic evolution — less about nostalgia and more about statement-making sweets.

We tried their White Chocolate Cranberry and Pistachio (Rs 350), a clever twist on a classic combination; this cookie strikes a balance between tart cranberries notes and creamy white chocolate richness. Pistachios pack the nutty crunch. Chewy, gooey, and just the right amount of sweetness, it’s ideal for those who like the tang in their sweet cravings.

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