What is the Mukbang trend?

Food shows have always been one of the biggest sources of entertainment for many From sitting glued to the television watching a travel host eat through streets of scrumptious food to mindlessly scrolling through cooking reels food content satiates our visual and hearing sensesNow imagine this Heaps of noms from a variety of cuisines from around the world served on several beautiful plates What first seems like a treat for the eyes easily morphs into a visible gasp when we see just one person consumingmdashsay all six to eight dishesmdashwith great pleasure and delight This is where Mukbangs make an appearance The word in Korean literally translates to ldquoan eating showrdquo showcasing a broadcaster serving copious of food followed by them polishing off every last bit of the array of dishesYouTube mukbangers MaddyEatsThis trend indeed embodies the phrase lsquoeating with your eyesrsquo satisfying your hunger providing ASMR or making you hungrier through visuals The viewership of mukbangs first went viral during the lockdown with viewers gaping at their screens for hours but their addictive nature has been a matter of curiosity that has lasted post the COVID19 pandemic ldquoI am a huge foodie and watching mukbang videos gives me a sense of visual appeal and satisfaction without actually eating the foodrdquo says Manasi Thosar a 55yearold homemaker and ardent fanThe concept that began as an traditional food show has been elevated with the addition of ASMR helping viewers fall asleep while viewing them ldquoThe style of eating with chopsticks is extremely attractive with different food textures that appeal to both the eyes and ears at the same timerdquo discusses Disha Unde a 21yearold psychology student and food enthusiast who spends her free time watching mukbangs with her motherEatwithBoki right devouring a variety of cuisines in short length videosMukbangs were originally introduced in Korea in the early 2000s However they have now made a whopping comeback with an international audience through YouTube videos Widely known as Mukbangers Korean YouTubers EatwithBoki and Hamzy were some of the first creators to go viral on social media Taking a tradition typically only popular in South Korea these mukbangers began recording and using mukbangs as a way to interact with their audience narrating how good the food was or describing the different nature and varieties of the spread before them They then moved on to gobbling every last bit of what seems like an endless amount of food within the span of a 20minute videoSoon Indian mukbangers took this opportunity to give a desi twist to this Korean tradition They primarily enjoy a north Indian spread eaten in a manner that can only be described as messily Though Indian mukbangs are not as widely viewed as Korean ones YouTubers like Maddy Eats and The Indian Mukbanger have gained a commendable fan following with their messy eating and weird food combinationsManasi ThosarHowever several viewers have their inhibitions about Indian mukbangs ldquoI enjoy watching mukbangs as a source of entertainment but the way Indian YouTubers eat their food and have turned savouring the food into a speed challenge is offputtingrdquo says Thosar ldquoSome things are meant to be left how they are it is not very culturally appropriate to change the narrative of this form of entertainmentrdquo Unde expresses It is one of those trends that has raised the question of cultural appropriation which has been left unansweredLike all other viral trends this one has also given rise to pranks and reaction videos about the absurd amount of quantities consumed by a single person in one sitting No matter the amount of judgments passed and controversy raised this trend that first began with ironic views has now turned into what might only be called a guilty pleasure