It’s the biggest Test series of the next 12 months. It involves the only Indian side going to Australia as winners of the last two series there (only England and the West Indies have done so). It’s also the first five-match India vs Australia Test rubber since 1991-92. And apart from the fortunate ones who have managed tickets, innumerable fans will be glued to their television sets/phones to keep abreast of what’s happening in the 2024-25 Border-Gavaskar Trophy.

But how does the BCCI promote the series? To be more precise, how does BCCI release its team, picked by Ajit Agarkar’s selection committee, to journalists? Through an email which arrives in inboxes on Friday at 10.04 pm, a time when most newsrooms are in the final stages of their respective editions. But then, why would the BCCI be expected to think about editions closing and the time of their release that incidentally, thwarts any plans of giving the selection news a big display, justifying its big-ticket status?