With a shiny, “main apni favourite hoon”, Kareena Kapoor in Jab We Met, prefigured the social media era of self-love and its limited feminisms. I am conflicted about self-love. A part of me is impatient with its pick-me, don’t-hurt-me air. The nicer me recognises a cry for help in the face of social constrictions and demands. The nicer me rarely convinces the impatient me. If one wants to lead a life as a feminist adventurer, then “it’s complicated” seems the sexier, more accurate relationship status with self.

From self-love to self-marriage, yaniki sologamy, which 24-year-old Kshama Bindu performed last week, seems a logical journey. From self-marriage to self-congratulation? That is certainly the easy journey social media provides through a low-bar low-stakes feminism—yaniki, people doing things, which may be broadly against social convention, but which they individually are not prevented from doing, like #NoFilter selfies, unwaxed legs or being rude to auntyji—and then claiming bravery for it. Perhaps sologamy is most usefully understood as a kind of performance art—and art has several meanings, if it’s good.  I’m curious—what next?