Thackeray is not just a brand, but an identity of Maharashtra, Marathi manoos and Hindu pride, but some people are trying to finish it off, Shiv Sena (UBT) chief Uddhav Thackeray has said, reported news agency PTI.

In an interview with the Sena UBT's mouthpiece "Saamana", the former chief minister hit out at the Election Commission, saying it can freeze his party's symbol or give it to someone else, but it has no right to give away the party name coined by his grandfather Keshav Thackeray and father, founder Bal Thackeray, reported PTI.

"Our deep roots in the Marathi soil go back several generations. The ties with Marathi manoos are strong since the time of my grandfather and Shiv Sena pramukh (Bal Thackeray). Now, I am there, Aaditya (Thackeray) is there, and even (MNS chief) Raj has come," he said, reported PTI.