Home / Mumbai / Mumbai News / Article /
Mumbai: Civic poll spotlight on youth as parties court new voters
Updated On: 04 May, 2025 07:20 AM IST | Mumbai | Sameer Surve
Political parties are changing strategies to attract next-gen voters and give young leaders a bigger platform

Representation pic
With the Brihanmumbai Municipal Corporation elections in sight, political parties are revamping their strategies to attract the next generation of voters. Both the ruling Bharatiya Janata Party and Opposition Shiv Sena UBT are planning to give youth leaders a platform to make a significant impact in the upcoming civic polls, according to political pundits.
The Shiv Sena, which ruled the BMC for over two decades, has decided to introduce new faces in its shakhas (local branches). Party insiders said new appointments of office-bearers at the ward level will start soon, providing opportunities for young leaders to connect with new voters. Former mayor and Shiv Sena UBT spokesperson Kishori Pednekar said, “Shiv Sena is a youth party. We have a youth network, and the party always gives responsibility to the youth.” She added that changing office bearers is a routine process, not just for elections, and that both youth and experienced individuals will get opportunities.

