Relationships are not easy, and in fact, romantic ones are quite complex not only for singles but also those who are with their partners. While different generations may have their own perspectives, the awareness about the nature of them has also changed, leading many people to find their own kind of solace. 

Sybil Shiddell, relationship manager, Gleeden India, says, “We do not live in a world of intimacy limited to physical proximity. We live in a world where a late-night conversation feels like it’s worth more than a thousand silent dinners. Where, being seen, heard and understood even digitally can be an emotional tether. And that’s not betrayal. That's an unmet need. More than 66 per cent of Indian women on the app claim to have joined the app for emotional companionship and not to have an affair. It’s a telling statistic that reads the narrative backward. It’s not about betrayal. It’s about being there emotionally for someone who is in need of it and often when their partner has not been.”