Zee Music Company has expanded its artist roster with the signing of legendary singer, composer, and pianist Adnan Sami for exclusive non-film music releases, alongside contemporary pop artist and producer QARAN. The dual signings mark a significant step in the label's broader strategic shift toward independent, artist-led content and signal its growing ambition to shape the future of Indian pop music beyond the world of film soundtracks.

With these additions, Zee Music is doubling down on its investment in original music and homegrown talent.