We often see how the cinema has evolved when it comes to the treatment and portrayal of women on screen. But what goes on behind the lens in the industry largely remains unknown or neglected. On International Women's Day 2026, mid-day spoke to Amita Madhvani, CEO and co-founder of Ram Madhvani Films, Equinox Films and Equinox Virtual, to understand the role of women off the screens. Excerpts from the interview...

Amita Mdhvani on evolving roles of women in the industry

When asked about the lack of women in roles like direction and production, she shares, "I feel that if you want to achieve something, you rise with the challenges, prepare yourself, and then all doors open. The important thing is the first step that any creator takes, and then learns the business operations that they are integral to creating together as a team."